Corporate Background

One of Europe’s leading providers for the development and implementation of mobile phone platforms contracted NetroMedia to deliver mobile streaming to the cellular market. As a full service provider, the client’s four divisions required mobile messaging, mobile applications, mobile content and mobile marketing for Germany, the United Kingdom and the United States.

What Client Required

In June of 2007, NetroMedia was chosen to identify specific brand monetization opportunities for the client requiring mobile streaming distribution of content in Europe.

Challenge in the Project

The goal of the SMS gateway project is to create an interactive streaming platform that can support the entire project life-cycle and ensure that all communication campaigns are innovative, compelling and profitable.

Corporate Background

Shop Latino TV (SLTV), is the only Spanish language shopping channel primarily focused on the Latino communities in the United States, Mexico and Puerto Rico.

What Client Required

NetroMedia signed an IPTV broadcasting agreement with the Shop Latino Television Network in September of 2007. This partnership with NetroMedia enabled Shop Latino TV’s interactive division access to a business model that generated over $7 billion in sales last year for its main competitors, QVC and HSN.

Challenge in the Project

By leveraging the evolving shifts in consumer behavior, the branding and differentiation of online media ensured that SLTV was effectively positioned as an industry leader in the online home shopping market segment.

Corporate Background

Following the massive earthquake that struck Haiti, the World Food Programme (WFP) hosted a high-level summit in Rome to discuss how UN agencies, donors and governments could support relief efforts.

What Client Required

Live streaming of this event required supporting a large amount of concurrent viewers mostly situated in Europe and North America. With NetroMedia’s assistance, WFP were able to stream smooth high-quality video online, reaching the widest audience possible.

Challenge in the Project

Serving thousands of simultaneous worldwide viewers efficiently is a task for a CDN with a strong global presence. NetroMedia provided World Food Programme with the backbone and know-how to make sure the project was completed smoothly and successfully.

Corporate Background

ABC 30, a Disney Company, is the most watched television station in the California Valley – according to the Nielsen rating reports. Viewers in Fresno and the six county area rely on ABC 30 Action News for extensive, reliable and credible local news and community affairs coverage.

What Client Required

In the spring of 2007, NetroMedia was chosen to provide WMV interactive streaming strategies that would seamlessly integrate their weather network programming and deliver targeted brand value.

Challenge in the Project

ABC Television’s strategic goals were ultimately about exploring innovative avenues to market their messaging through viral communities and exploiting the Internet to reinforce consumer loyalty through this medium.

Corporate Background

Alliance Atlantis Motion Picture Distribution (Alliance Films) acquires and distributes movies in Canada and the United Kingdom through Momentum Pictures and in Spain through Arum Producciones. This combined distribution accounts for over 15% of the global box office.

What Client Required

After an extensive North American search in the spring of 2006, Alliance Atlantis selected NetroMedia to manage the interactive FlashMedia of their new global movie distribution portal.

Challenge in the Project

The challenge in this project was responding to disruptive market forces by creating an original customer experience solution that focused on delivering interactive communication options through entrenched distribution channels.